G-Shock unveils new watch to mark anniversary

First published: 27-09-2012

World renowned watch manufacturer G-Shock has marked its 30th anniversary by launching a special edition piece.

To mark the special occasion, a new design, produced by acclaimed graphic artist Eric Haze and the watch firm, has been revealed to the world.

The GA110EH-8A commemorative watch has been engraved with the log of the manufacturer and features the colours that distinguished a number of Haze's famous models from yesteryear.

It features an iridescent gray finish with red accents, with the multi-coloured theme continuing on the dial.

"This collaboration speaks highly of the modern marriage of design and product, which treats premium collectable accessories as part of everyday fashion and iconography," said Mr Haze.

"The 30th Anniversary marks a quantum leap for Casio since the 25th anniversary five years ago, with G-Shock's ever-growing impact on the watch design and fashion worlds."

Mr Haze observed that the relationship with G-Shock has become a significant part of his own history which means that the celebration carries a "special meaning for me personally and professionally".

This view has been echoed by Shigenori Itoh, the chief executive officer of Casio America, who explained that Mr Haze has become an important figure in the history of the G-Shock brand.

"His artistry and aesthetic are aligned with our vision and brand identity. We could not imagine another artist designing our anniversary logos that mark such significant achievements," the chief executive said.

The GA110EH-8A features a number of exciting elements, including speed indicator, a countdown timer, and 12/24 hour formats.

Available from October 2012 onwards, the new watch is an attribute tribute to the hard work of G-Shock (and Mr Haze) in turning it into one of the world's most recognizable fashion brands.

Are you a big fan of G-Shock designs? Well, we may not be able offer the special edition watch, but our online store boasts a wide array of attractive pieces.

© Copyright WATCH SHOP UK - DO NOT COPY

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