Futuristic watches start to gather momentum

First published: 14-09-2011

Sophisticated wireless developments such as near field communication technology (NFC) could one day be incorporated into watches, it has been claimed.

Companies such as Apple could be at the forefront of the timepiece market in the near future, with many watches becoming extensions of smartphones, representatives at business media magazine Fast Company believe.

With the Fossil Meta Watch already adopting Bluetooth connectivity and the high-end I'm Watch being developed in Italy, industry speculators feel it is only a matter of time before even more advanced features are commonplace.

Indeed, the development of NFC could lead to people being able to pay for items in selected stores by flashing their watch at a point-of-sale sensor.

Kim Eaton of Fast Company wrote that Apple could be looking to upgrade the wristwatch version of the iPod Nano, with the addition of face calling a distinct possibility.

"We know Apple is planning an update to the device, possibly adding in a camera - but that's all we know," she noted.

The makers of the I'm Watch have claimed the Android-powered accessory is the first "smartwatch" in the world.


Related articles

Ultimate Festival Guide

Posted: 08-07-2019

Festival season is here and so is the Watch Shop guide to boho chic and on trend choices from our expert buyers.

Summer Style Edit: Watch Trends for 2019

Posted: 20-06-2019

Inspired by summer and top watch trends, we've compiled a list of favourite watches for summer 2019 to complete your holiday outfit.

Father's Day Ultimate Gift Guide

Posted: 29-05-2019

Watch Shop has curated the ultimate selection of Father’s Day gifts. Treat your Dad to a timeless watch on 16th June.

How to choose the right fitness watch for you

Posted: 01-05-2019

How to choose the right fitness watch for you. Honest reviews and insights from the UK’s no.1 online watch retailer, Watch Shop.