Fossil to partner with Google on smart watches

First published: 20-03-2014

Google has announced that it is set to work with watch maker Fossil to develop a line of fashion smart watches.

The tech giant made the revelation while unveiling its Android Wear project to software developers, Watch Pro reports.

Greg McKelvey, chief strategy and marketing officer for Fossil Group, said: "We believe we are uniquely positioned to develop ... products for our fashion customers that marry the beauty of our designs, the promise of our brands and now the function of new technology."

He added that they were still currently in the developmental stage, Fossil wants to shape the future of fashion and technology.

Google's new devices will be available in both rectangular and round case designs, while featuring touch screens and voice recognition capabilities.

Users will be able to activate the watch and issue instructions simply by saying "OK Google".

Samsung are another tech firm to have moved into the smart watch industry, while Apple are currently lagging behind their competitors in this field.


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