Festina extends partnership with Tour of Britain

First published: 10-04-2014

Watch maker Festina has extended its partnership with cycling race the Tour of Britain.

A five-year deal has been agreed between the two organisations, in which Festina will act as the official timekeeper of the event.

In a statement, the watch designer said: "As a brand we will support and offer our commitment to boost UK cycling in both the men's and women's tours."

The next race will be held in September and will be the largest professional cycling event in the UK, while a female only tour will take place in May.

Festina has been sponsoring the Tour of Britain over the past few years, while it has previously held partnerships with other groups related to the sport.

In the past, it has been the official timekeeper or team sponsor of events including Tour de France, the Giro d’Italia and Spain’s Vuelta a Espana.


Related articles

Under the spotlight: STORM watches and jewellery

Posted: 27-11-2018

STORM London is known for breaking the rules with its edgy, sophisticated, and fun watch and jewellery designs. Get inspired to shatter expectations and check out some of our favourite STORM designs today.

Under the spotlight: Timex watches

Posted: 27-11-2018

Formal, sporty, vintage, or casual? Choose your next watch from the timelessly iconic Timex collection and combine legendary fashion with contemporary chic.

Under the spotlight: Guess

Posted: 19-12-2018

Make your next watch a Guess watch and choose from a range of gorgeous styles and designs for men and women. Whether you want reimagined vintage or stand-out chic, there’s a Guess watch for you.

A guide to buying a fitness watch for 2019

Posted: 20-12-2018

Use our guide to choose a watch that helps you hit your fitness targets this New Year, whatever your ability. Explore sharp designs from a range of top brands, including Polar, Garmin, Fitbit, and more.