Festina extends partnership with Tour of Britain

First published: 10-04-2014

Watch maker Festina has extended its partnership with cycling race the Tour of Britain.

A five-year deal has been agreed between the two organisations, in which Festina will act as the official timekeeper of the event.

In a statement, the watch designer said: "As a brand we will support and offer our commitment to boost UK cycling in both the men's and women's tours."

The next race will be held in September and will be the largest professional cycling event in the UK, while a female only tour will take place in May.

Festina has been sponsoring the Tour of Britain over the past few years, while it has previously held partnerships with other groups related to the sport.

In the past, it has been the official timekeeper or team sponsor of events including Tour de France, the Giro d’Italia and Spain’s Vuelta a Espana.

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