Eminem to showcase limited-edition Casio

First published: 04-12-2013

US rapper Eminem has teamed up with Casio to produce a new limited-edition watch.

The collaboration has been brought about to help celebrate the 30th anniversary of the brand's G-SHOCK range.

Available from this Saturday (December 7th), the GDX6900MNM-1 timepiece has been personalised with an individual Eminem graphic design, as well as an outline of the Detroit skyline, which is where the performer is from.

Eminem himself is an avid watch collector and has been seen wearing G-SHOCK watches on several occasions in both his music videos and live performances.

Casio America's chairman Shigenori Itoh said: "Eminem has an immense and loyal fan base around the world, as does G-SHOCK, making this collaboration one that will connect closely with many thousands of collective fans."

The watch itself will go on sale for a price of $180 (£110).

If you are an admirer of Casio watches and the G-SHOCK range, there is a fantastic selection of timepieces to browse through at Watch Shop.


Related articles

Under the spotlight: STORM watches and jewellery

Posted: 27-11-2018

STORM London is known for breaking the rules with its edgy, sophisticated, and fun watch and jewellery designs. Get inspired to shatter expectations and check out some of our favourite STORM designs today.

Under the spotlight: Timex watches

Posted: 27-11-2018

Formal, sporty, vintage, or casual? Choose your next watch from the timelessly iconic Timex collection and combine legendary fashion with contemporary chic.

Under the spotlight: Guess

Posted: 19-12-2018

Make your next watch a Guess watch and choose from a range of gorgeous styles and designs for men and women. Whether you want reimagined vintage or stand-out chic, there’s a Guess watch for you.

A guide to buying a fitness watch for 2019

Posted: 20-12-2018

Use our guide to choose a watch that helps you hit your fitness targets this New Year, whatever your ability. Explore sharp designs from a range of top brands, including Polar, Garmin, Fitbit, and more.