Digital watches are 'fashionable retro investment'

First published: 18-06-2009

The popularity of the digital watch in modern times is hardly surprising, according to a style critic.

Simon Mills of the Guardian explained that the "clunky, trashy, nerdy and cool" digital watch was popular for good reason, with the nostalgic qualities of the timepieces being an appealing quality in today's trends.

He said that while they provide a cheap solution to many people's desire to tell the time, watches also provide a good anti-luxury item for people who are too rough-and-ready to endanger more luxury items, such as Michael Kors watches.

Editor of luxury horology magazine QP James Gurney told Mr Mills that many have a renewed interest in digital watches due to the likes of New York watchmakers Nooka, which do not even use numbers to show the time.

He continued: "If you aren't looking to spend money on a quality analogue watch, the digital market is really where it's at."

At the other end of the scale, luxury watches made the news last week when a range of famous timepieces went up for auction at the Important Collectors' Wristwatches Pocket Watch & Clocks Sale, including Steve McQueen's TAG Heuer Monaco.

© Copyright WATCH SHOP UK - DO NOT COPY

Related articles

Sunday 31st March Mother's Day Gift Ideas The Watch Shop Guide

Posted: 19-03-2019

Watch Shop has curated the perfect selection of Mother’s Day gifts. Find designer inspiration from timeless watches to beautifully crafted jewellery – spoiling Mum has never been easier!

A guide to choosing a gold watch

Posted: 09-02-2019

Make a statement with a gold watch this New Year and give your outfit that little something special, whatever the occasion. Browse designs for men and women from brands including Guess, Armani Exchange, Coach, and more.

A guide to buying a silver watch: Gifts for him and for her

Posted: 07-02-2019

Enhance your wardrobe with a silver watch for every occasion. From classic designs to out-of-this-world pieces, explore some of our favourite silver watches from top brands, including Gucci, Raymond Weil, and STORM.

Watch and jewellery trends for 2019

Posted: 07-02-2019

Relax, we’ve found the watch and jewellery trends that are going to help you look your best in 2019. Browse our full collection of the newest accessories from brands including Llarsen, Storm, and Guess.