Diesel watches: Fashion label opens Miami swimwear show

First published: 26-07-2010

Diesel watch fans attending the Salon Allure boutique show today (July 16th) will no doubt be pleased with the appearance of the fashion label's new swim line.

The opening of the show, which will be taking place on Miami's W South Beach, will be presented by Diesel, which featured in this year's Sex and the City 2 movie.

A range of other designers are also set to go on show at the Designer's Swimwear Presentation, where Diesel watch fans may find inspiration of how best to pair their timepieces with a swimsuit.

Diesel will no doubt be keen to improve its public image after it was widely reported that two of its most recent adverts were banned by the UK Advertising Standards Agency (ASA) following complaints.

The 'Smart May Have The Brain, But Stupid Has The Balls' campaign posters were displayed in a number of magazines and appeared on billboards.


Related articles

Ultimate Festival Guide

Posted: 08-07-2019

Festival season is here and so is the Watch Shop guide to boho chic and on trend choices from our expert buyers.

Summer Style Edit: Watch Trends for 2019

Posted: 20-06-2019

Inspired by summer and top watch trends, we've compiled a list of favourite watches for summer 2019 to complete your holiday outfit.

Father's Day Ultimate Gift Guide

Posted: 29-05-2019

Watch Shop has curated the ultimate selection of Father’s Day gifts. Treat your Dad to a timeless watch on 16th June.

How to choose the right fitness watch for you

Posted: 01-05-2019

How to choose the right fitness watch for you. Honest reviews and insights from the UK’s no.1 online watch retailer, Watch Shop.