Death of the watch It's the opposite, says retailer

First published: 04-03-2011

Watches are not dying a death despite technological advancements in smartphones, PDAs and laptops, according to one retailer.

Darren Bondar, owner of Watch It!, told the Winnipeg Freepress that since opening in 1999 he has been told about watches being phased out.

However, the expert believes that he is currently seeing exactly the opposite, with many people choosing to own more than one timepiece.

"Eighteen to 30-year-olds have several watches. They're changing it with the seasons. A 30 or 40-year-old, meanwhile, is buying a watch and saying, 'I’ll have this for 20 years'," he went on to say.

One of the challenges for the watch industry is the battle against fakes, according to Jean-Daniel Pasche, president of the Federation of the Swiss Watch Industry.

"Watches have to evoke emotions, like clothes and cars do, and appeal to the tastes of the consumer,” he went on to say.

The industry could also be helped by celebrities showing off timepieces, with singer Katy Perry this week being unveiled as the face of Thomas Sabo.

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