DKNY watches - Donna Karan launches iPhone app

First published: 10-08-2009

In order to get closer to her target audience after launching other lines such as DKNY watches, owner of the fashion house Donna Karan has announced the availability of a new iPhone application.

It will provide users with the latest insights into the DKNY watch mogul's day-to-day existence, with clothes, personal passions and the future of designer gear all being discussed.

Ms Karan explained that with her fashion line, it's not simply about clothes, more the "lifestyle and commonality" which she aims to share with her customers.

As a result, the new iPhone application is a "modern evolution" of this interaction which she aims to have with her consumers in the dressing room.

Ms Karan added: "Only now I can reach a world of women immediately, speaking woman to woman about clothes, objects of desire and personal passions. There is nothing faster, more mobile or more advanced in communication today."

Karen Millen, who also works in the watch market, also recently launched a new iPhone application to keep her fans in touch with the latest fashions across the world.

© Copyright WATCH SHOP UK - DO NOT COPY

Related articles

How to choose the right fitness watch for you

Posted: 01-05-2019

How to choose the right fitness watch for you. Honest reviews and insights from the UK’s no.1 online watch retailer, Watch Shop.

Spring Style Edit

Posted: 05-04-2019

Watch Shop brings you the lowdown on all the latest style trends and insights in the new Spring Style Edit. Top picks, hot sellers, Easter gifts and more.

Spring forward with the clocks changing this weekend

Posted: 28-03-2019

7 surprising facts about Daylight Saving Time

Sunday 31st March Mother's Day Gift Ideas The Watch Shop Guide

Posted: 19-01-2019

Watch Shop has curated the perfect selection of Mother’s Day gifts. Find designer inspiration from timeless watches to beautifully crafted jewellery – spoiling Mum has never been easier!