Convertible creations were 'big focus' at recent watch fair

First published: 29-01-2010

The 20th Salon International de Haute Horlogerie has proven a big success among high-end watch makers, though it was the watches with dual faces, or timepieces which served dual purposes, which turned heads, according to a new report.

Montblanc's Metamorphosis was a prime example of this trend, according to Elite Traveler, with the design realised by an independent watch engineer but produced by the leading organisation.

The creation is housed in a case based on an existing Montblanc but the watch's dial is able to transform "like a butterfly", seeing the date function recede into the case while a chronograph function rises up in its place.

Antoine Preziuso also unveiled a new watch with a dial able to flip over to reveal a second while Bovet revealed its new Amadeo concept, which was much the same in its approach, according to the publication.

The market for high-end watches will boom this year, according to a report this month from Reuters, which detailed how Swiss independent timepiece producers Parmigiani Fleurier and Girard-Perregaux both revealed positive market placement.


Related articles

Ultimate Festival Guide

Posted: 08-07-2019

Festival season is here and so is the Watch Shop guide to boho chic and on trend choices from our expert buyers.

Summer Style Edit: Watch Trends for 2019

Posted: 20-06-2019

Inspired by summer and top watch trends, we've compiled a list of favourite watches for summer 2019 to complete your holiday outfit.

Father's Day Ultimate Gift Guide

Posted: 29-05-2019

Watch Shop has curated the ultimate selection of Father’s Day gifts. Treat your Dad to a timeless watch on 16th June.

How to choose the right fitness watch for you

Posted: 01-05-2019

How to choose the right fitness watch for you. Honest reviews and insights from the UK’s no.1 online watch retailer, Watch Shop.