China moving into the global watches market

First published: 13-01-2012

The dominance of Switzerland as the leading global manufacturer for fine watches could be about to get some rivalry, as China is looking to put its own timepieces on the market.

Sherzen has been creating timepieces for many years, but rather than producing them for manufacturers, the city is looking to create some for its own brands, the China Daily reported.

The Shenzhen Watch and Clock Association explained the city produced around 800 million watches in 2010, accounting for 43 per cent of the world's global output.

Zhu Shunhua, secretary general with the association: "Making our own branded items will not only help us reduce our dependence on overseas orders but, more importantly, will ensure Shenzhen's watch industry develops sustainably."

Taking a step into the competitive market of fine watches could be an interesting step for the group, as it was recently reported the popularity of Swiss timepieces saw a 16 per cent year on year increase to November 2011. 

© Copyright WATCH SHOP UK - DO NOT COPY

Related articles

How to choose the right fitness watch for you

Posted: 01-05-2019

How to choose the right fitness watch for you. Honest reviews and insights from the UK’s no.1 online watch retailer, Watch Shop.

Spring Style Edit

Posted: 05-04-2019

Watch Shop brings you the lowdown on all the latest style trends and insights in the new Spring Style Edit. Top picks, hot sellers, Easter gifts and more.

Spring forward with the clocks changing this weekend

Posted: 28-03-2019

7 surprising facts about Daylight Saving Time

Sunday 31st March Mother's Day Gift Ideas The Watch Shop Guide

Posted: 19-01-2019

Watch Shop has curated the perfect selection of Mother’s Day gifts. Find designer inspiration from timeless watches to beautifully crafted jewellery – spoiling Mum has never been easier!

CATEGORIES

PREVIOUS NEWS