China moving into the global watches market

First published: 13-01-2012

The dominance of Switzerland as the leading global manufacturer for fine watches could be about to get some rivalry, as China is looking to put its own timepieces on the market.

Sherzen has been creating timepieces for many years, but rather than producing them for manufacturers, the city is looking to create some for its own brands, the China Daily reported.

The Shenzhen Watch and Clock Association explained the city produced around 800 million watches in 2010, accounting for 43 per cent of the world's global output.

Zhu Shunhua, secretary general with the association: "Making our own branded items will not only help us reduce our dependence on overseas orders but, more importantly, will ensure Shenzhen's watch industry develops sustainably."

Taking a step into the competitive market of fine watches could be an interesting step for the group, as it was recently reported the popularity of Swiss timepieces saw a 16 per cent year on year increase to November 2011. 


Related articles

A guide to choosing a gold watch

Posted: 09-02-2019

Make a statement with a gold watch this New Year and give your outfit that little something special, whatever the occasion. Browse designs for men and women from brands including Guess, Armani Exchange, Coach, and more.

A guide to buying a silver watch: Gifts for him and for her

Posted: 07-02-2019

Enhance your wardrobe with a silver watch for every occasion. From classic designs to out-of-this-world pieces, explore some of our favourite silver watches from top brands, including Gucci, Raymond Weil, and STORM.

Watch and jewellery trends for 2019

Posted: 07-02-2019

Relax, we’ve found the watch and jewellery trends that are going to help you look your best in 2019. Browse our full collection of the newest accessories from brands including Llarsen, Storm, and Guess.

Your guide to gifting a watch this Valentine's Day

Posted: 01-02-2019

Make Valentine's Day 2019 a memorable one for all the right reasons and gift the lady or gent in your life with a watch they'll love. Discover beautiful new designs from Hugo Boss, Olivia Burton, Jean Paul Gaultier and more in our gift guide.