Caterpillar watches - Caterpillar goes from strength to strength

First published: 24-07-2009

A better-than-expected report for the second-quarter by Caterpillar has seen the watch and industrial manufacturer power the Dow Jones Industrial Index to positive results.

The Dow jumped by 67 points earlier in the week after Caterpillar rose by 7.72 per cent, following a better resolve in the face of the recession and boosting its full-year earnings forecast.

It is believed that the brand continues to have a lot of power in a number of markets, perhaps pointing to the popularity of other products such as Caterpillar watches.

However, market analysts still remain cautious about the future of the market following comments from Federal Reserve chairman Ben Bernanke, who said that unemployment would remain high next year and could sap consumer confidence, in turn undermining the gains of Caterpillar.

The company has continued to post good results in the last few days, with the Dow soaring 188 points and the Nasdaq going on a 12-day winning streak - the longest in 17 years - to stand at its highest point of the year so far.

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