Header Bar

Site Navigation

Charcoal Boxes

10% off everything

Breadcrumbs

Casio watches to focus on smaller communities

First published: 22-07-2009

Casio watches are being focused more on lower-priced products in the coming months in order to improve their standing in the Indian subcontinent, it has been reported.

According to the Press Trust of India, low-priced products are now a solid part of Casio's strategy in the area, while it also plans to massively expand its presence on the streets of the second most populated nation.

Kulbhushan Seth, the Casio India company head (sales & marketing) said to the news agency: "From metros we are now shifting focus on Tier II and III cities and will be launching more models in the segment below Rs 3,000 (£37), besides, opening more points of sales in such cities."

He added there are 600 multi-branded stores for Casio watches currently dotted around the Indian subcontinent.

Mr Seth continued: "By March 2010, we will increase it to over 1,200 outlets, mainly in smaller cities."

Last week, Scott Stein of respected technology outfit Cnet highlighted the retro chic of Casio watches, noting how their 80s stylings will always remain popular.

© Copyright WATCH SHOP UK - DO NOT COPY

Related articles

Under the spotlight: Michael Kors rose gold watches

Posted on: 16-07-2018

It doesn’t get more glamourous than a Michael Kors rose gold watch. Find your new favourite men’s and women’s rose gold watches with Watch Shop.

Continue reading

Summertime trend alert: 8 accessories for music festivals

Posted on: 16-07-2018

Got a festival on the horizon? We’ve got all the jewellery inspiration you need to help you create killer looks on the field.

Continue reading

6 black watches from your favourite designer brands

Posted on: 03-07-2018

Discover three great black watches for men and three beautiful black watches for women from the UK’s favorite designer brands.

Continue reading

Bee jewellery and watches we’re buzzing about

Posted on: 26-06-2018

Bees are the latest jewellery trend. We show you how to wear this season’s must-have trend with our selection of rings, bracelets, watches, and necklaces.

Continue reading

Pre-Footer

Sign up for updates and special offers

The Watch Lab
The Watch Hut is an established retailer of renowned Luxury & Classic Watches. Please visit our sister company The Watch Hut for a great choice of branded watches.
The Watch Lab
For battery replacement, new straps, service and non-warranty repairs to all watches (purchased from anywhere), please visit our sister company The WATCH Lab.