Casio releases new Edifice watches

First published: 17-03-2014

Watch maker Casio has announced the release of five new watches to celebrate its partnership with Infiniti Red Bull Racing.

They are part of two different models in the Edifice range, the EFR-534RB and the EFR-537RB.

Hiroshi Nakamura, senior managing director at Casio, said: "It is an honor to be able to release a product in association with Infiniti Red Bull Racing, a team with worldwide popularity. We will continue to strengthen our relationship with the team."

Three of the watches will be of the EFR-534RB model, which includes a high-brightness LED light known as Super Illuminator.

The other two are EFR-537RB models, which features a slightly different Neon Illuminator that uses invisible light from a black light LED.

Customers can choose from a number of different designs, with silver and black bands available, while they also have the option between stainless steel and resin.

Sebastian Vettel, a driver for the Red Bull team, said that the watches looked "great".


Related articles

Ultimate Festival Guide

Posted: 08-07-2019

Festival season is here and so is the Watch Shop guide to boho chic and on trend choices from our expert buyers.

Summer Style Edit: Watch Trends for 2019

Posted: 20-06-2019

Inspired by summer and top watch trends, we've compiled a list of favourite watches for summer 2019 to complete your holiday outfit.

Father's Day Ultimate Gift Guide

Posted: 29-05-2019

Watch Shop has curated the ultimate selection of Father’s Day gifts. Treat your Dad to a timeless watch on 16th June.

How to choose the right fitness watch for you

Posted: 01-05-2019

How to choose the right fitness watch for you. Honest reviews and insights from the UK’s no.1 online watch retailer, Watch Shop.