Cartier watches 'remain resilient'

First published: 15-07-2010

Consumers are still showing demand for Cartier watches despite problems in the economy, chief executive officer Bernard Fornas has revealed.

In an interview with the Prague Post, he emphasised that the luxury market has remained buoyant, with the watch segment in particular doing well.

"We have a very big think tank at Cartier for watch making. There are a lot of people working to find new ways of making watches," he explained.

Mr Fornas highlighted that 89 per cent of the time, the watch making team is ensuring that each timepiece is as accurate as it can be, which involves some intricate fine-tuning.

He also revealed that Cartier is seeking to expand its watch business into a number of new markets, such as Macau, Hong Kong, the Philippines and Taiwan.

Recent figures from Mintel showed that buyers of luxury items were the most likely to keep up their fashion spend over the course of the past year.


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