Burberry model joins Miss Sixty watches

First published: 18-08-2009

Miss Sixty watches could soon be adorning the wrist of a former Burberry model in a new campaign for the fashion house this month.

Grazia revealed that the "famously porcelain doll-like face" of Rosie Huntington Whitely is a welcome addition to the next step in the organisation's plan to make itself more appealing to the market at large, changing its direction along with its leading model.

The magazine highlighted how Miss Sixty had moved away from its usual offerings of "super-tight skinny jeans and tight tops", getting together a "first-rate" creative team in order to take the company in a "new, high-end dimension".

However, in a move which may also benefit Miss Sixty watches, the creative director for the shoot with Rosie Huntington Whitely was Marie Amelie Suave, the "most in-demand stylist on the planet" who knows how to get the most out of the organisation's wares.

Last month, Miss Sixty revealed its partnership with Alcatel to create a mobile phone for fashionistas from around the world.

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