Bulova features in hit TV show

First published: 22-04-2014

Watch maker Bulova's marketing strategy has been given a major boost with the brand playing a significant role in the return of Mad Men.

The TV show recently returned for its seventh and final season, with Bulova's Accutron technology acting as a central plot point, Watch Pro reports.

Based in 1960s New York, the show revolves around an advertising firm, which has been tasked with trying to market the product.

It has been known to use a number of well-known brands from the period to bring authenticity to the series, while some even pay for product placement.

Bulova was a big brand back in the 1960s and was even commissioned by NASA to develop satellite technology, while one of its timers was left on the moon by Neil Armstrong and Buzz Aldrin.

At the time, the company used the slogan "Until now, we were merely the most accurate watch in the world."


Related articles

Spring Style Edit

Posted: 05-04-2019

Watch Shop brings you the lowdown on all the latest style trends and insights in the new Spring Style Edit. Top picks, hot sellers, Easter gifts and more.

Spring forward with the clocks changing this weekend

Posted: 28-03-2019

7 surprising facts about Daylight Saving Time

Sunday 31st March Mother's Day Gift Ideas The Watch Shop Guide

Posted: 19-01-2019

Watch Shop has curated the perfect selection of Mother’s Day gifts. Find designer inspiration from timeless watches to beautifully crafted jewellery – spoiling Mum has never been easier!

A guide to choosing a gold watch

Posted: 09-02-2019

Make a statement with a gold watch this New Year and give your outfit that little something special, whatever the occasion. Browse designs for men and women from brands including Guess, Armani Exchange, Coach, and more.