Bremont watch creator discusses rise to fame

First published: 31-03-2010

Giles English, one half of the Bremont watch firm alongside his brother Nick, has discussed his company's rise to power and why British watchmaking is not dying out.

Speaking to the Daily Telegraph, Mr English said: "When we first went to Switzerland to start our research, many industry people thought we were serious low-lives. And maybe they still do!"

The pair created the Bremont Watch Company, which specialises in producing luxury timepieces and particularly aviator-style chronographs, launching the business in July 2007.

They were inspired by their father, an RAF aerobatic champion who died prematurely while practising for an air display in the US back in 1995 - a crash Nick was also involved in. It was their dad who was a watch collector, making the concept much easier to give the thumbs up to.

"We had a bit of cash and a few contacts in Switzerland so we thought what the hell, let's go for it," he told the newspaper.

Since then, Charlie Boorman, Bear Grylls and Everest climber Jake Meyer have road-tested the company's watches.

BaselWorld recently previewed some of the best luxury watches in the world, with live brand experiences being central to many high-end timepiece promotions.

© Copyright WATCH SHOP UK - DO NOT COPY

Related articles

Black Friday Brands

Posted: 08-11-2018

Shop the world’s biggest and best watch brands in the 2018 Watch Shop Black Friday sale and discover beautiful timepieces and jewellery from brands including Hugo Boss, Bulova, Casio, and Daniel Wellington.

End of British Summer Time: Automatic-change watches

Posted: 25-10-2018

Don’t get caught short again next time the clocks go back (or forward). These super-smart watches change time automatically for you.

How waterproof are waterproof watches?

Posted: 25-10-2018

Learn the difference between waterproof watches and water-resistant watches and get advice which waterproof watch to buy.

What makes a smart watch smart?

Posted: 25-10-2018

A guide to the functionality and features of cutting-edge smart watches, including examples of market-leading products from Watch Shop.

CATEGORIES

PREVIOUS NEWS