Boccia adds splash of colour to chronograph watch collection

First published: 15-05-2012

Boccia Titanium has added a new variety of colour options to its popular id chronograph watch collection, which could give customers the chance to create some uniquely styled timepieces.

Previously, the Boccia id chronograph watch had only been available with a black face and grey dials that came in either titanium or black PVD coated titanium along with either a black rubber strap or titanium bracelet.

However, under the new colourful changes, these popular men's watches can be customised to feature a variety of vibrant shades.

It all starts with the strap itself, which comes in a choice of nine different colours. The opportunity for variation does not end there either, with the new version of the popular Boccia watch also available in seven different dial combinations.

The colours available to customers so far include red, orange, royal blue, navy blue and white, with plans afoot for more shade selections to be introduced in the coming months.

Nadine Kluger, of Boccia, explained: "Our customers have been asking us, since we launched the Boccia id collection, to bring colour to our chronographs. Now we have and they are spectacular."

At present the new additions to the Boccia id collection will only be made available in US retail  outlets but, provided they are a hit, this could be expanded further.

Each of the timepieces offers the standard water-resistance of up to 330ft and features a hard mineral crystal alongside a fine Japanese Myota quartz movement.

Presented in a 45mm case with a two-year warranty, the Boccia watch is likely to prove a popular purchase given the unique craft that goes into each piece.

Constructed using 100 per cent pure titanium, the timepiece makers opted for the high class metal because of its corrosion and temperature resistant properties.

The id collection has proven particularly popular too, with over 8,000 versions of this men's watch sold so far – making it one of the best-selling watches ever in the firm's history.


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