Baby-G watches to collaborate with Pastry

First published: 03-03-2010

Casio watches will proudly partner timepieces with a "wildly popular" fashion brand pioneered by Vanessa and Angela Simmons - the daughters of legendary rap star Joseph Simmons, or Reverend Run of Run-DMC fame.

The organisation, Pastry, will offer a new style of the classic Baby-G watch's luminous colour style by adding their "Sweet, Chic and Unique" ethos.

Pastry is already famous for its Pastry Kicks, a line of trainers introduced in 2007 that also offer fun and unique hues similar to those demonstrated by Baby-G watches.

Shigenori Itoh, vice-president of Casio's Timepiece Division, said: "Casio is pleased to collaborate with a brand recognised for trend-setting fashion such as Pastry.

"With the release of the Baby-G Pastry watch, we are offering a unique combination of cutting-edge style with a playful touch of femininity."

Reverend Run, meanwhile, continues to dish out daily words of wisdom on the Run DMC official website, passing his religious understanding of the world onto fans each day.