Android powered watches unveiled at show

First published: 12-01-2012

A new line of innovative watches have been launched which use the technology seen in smartphones to power them.

There were two new watches utilising the Android operating system technology unveiled at the Consumer Electronics Show (CES) in the US, coming from very different organisations.

While one timepiece was crafted by Sony, the other using the system developed for mobile phones was created by an Italian start-up company named I'm Watch.

"Everybody wants to have technology that is also fashion. That is the Apple secret; making devices that people fall in love with," explained Massimiliano Bertolini, chief executive and founder of the watch company.

Although the European firm is far smaller than its rival, the company is already ahead, launching its watch at CES, while fans of the Sony design will have to wait until March.

The emergence of watches with similar designs were recently highlighted by Tokyo Flash, which explained it often receives very similar ideas often within days of each other. 

© Copyright WATCH SHOP UK - DO NOT COPY

Related articles

Under the spotlight: STORM watches and jewellery

Posted: 27-11-2018

STORM London is known for breaking the rules with its edgy, sophisticated, and fun watch and jewellery designs. Get inspired to shatter expectations and check out some of our favourite STORM designs today.

Under the spotlight: Timex watches

Posted: 27-11-2018

Formal, sporty, vintage, or casual? Choose your next watch from the timelessly iconic Timex collection and combine legendary fashion with contemporary chic.

Under the spotlight: Guess

Posted: 27-11-2018

Make your next watch a Guess watch and choose from a range of gorgeous styles and designs for men and women. Whether you want reimagined vintage or stand-out chic, there’s a Guess watch for you.

A guide to buying a fitness watch for 2019

Posted: 27-11-2018

Use our guide to choose a watch that helps you hit your fitness targets this New Year, whatever your ability. Explore sharp designs from a range of top brands, including Polar, Garmin, Fitbit, and more.