Amazing back stories are 'really selling timepieces'

First published: 25-01-2010

London's Watch Club, based on Old Bond Street, is very different to any other outlet selling timepieces as all of its offerings are vintage and coveted for their impressive back stories, according to a new report.

The Daily Mail addressed eight sought-after watches from the store, which ranged between £6,000 and £75,000 depending on their covetable qualities.

At £75,000, the Rolex Submariner 'James Bond' is the most expensive of the selection, and for good reason: the timepiece was created to celebrate the release of Ian Fleming's Dr No book in 1958 and is notable for its large winding crown and lack of crown guards, which are seen in later incarnations.

At the bottom of the still costly scale, the Omega Seamaster, for £6,000, can get you a watch worn by Jacques Cousteau on some of his dives, with the 2,000 ft-waterproofing seen as amazingly extreme at the time, despite Rolex's Deepsea now being waterproof to just under 2.5 miles.

Last week, WorldWatchReport 2010 discovered that luxury brands saw a 14 per cent increase in demand in 2009, despite the current economic climate.

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