Agent Provocateur turns attentions to jewellery

First published: 04-02-2010

While many people are more aware of Agent Provocateur for its luxury lingerie and shocking, sometimes banned advertising campaigns, the firm has decided to go for a brand new market: jewellery, it has been revealed.

In coverage from Elle magazine, the newest range was revealed, with the company explicitly stating that "these wouldn't look out of place away from the bedroom", despite more seductive undertones.

It claimed that the company's stance on its newest offerings was that its inspiration comes from "the dark and twisted fantasy of fairy tales, the seduction of the concubines and the frivolity of the playground", among other things.

Three ranges are available, such as the bondage-inspired Slave for You, sovereign rings and pendants under the New World Order moniker and Dark Fairytale Thorn - Elle's personal favourite, embracing gothic styles.

Alongside jewellery, people may want to consider giving away watches to their loved ones during Valentine's Day, according to a recent report for


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