Adjustment-free watch to enter market

First published: 20-01-2010

In a bid to improve its market share, jewellery experts at Cartier have developed an adjustment-free watch which it believes will change the future of watchmaking and maintenance.

A working prototype has showed that its new automatic watch mechanism will be able to deliver cost savings in the long run while also aiming to reverse the possibility that demand for luxury watches will fall in the near future.

Comparing it to the shift to electronic fuel-injection systems in cars instead of carburetors before them, Bernard Fornas, chief executive officer of Cartier, which is a division of Richemont, said: "This has got very important consequences for the future of the watchmaking industry.

"Watchmakers take a lot of time to adjust watches. This is a very, very touchy thing to do. Our discovery is to take out all these difficulties."

Richemont recently announced prediction-beating results for the fourth-quarter of 2009, proving that the recession has not hit the company as it was believed.

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