Adidas watches - happy birthday Adidas

First published: 20-08-2009

On August 18th 1949, Adidas was founded, meaning that this week marked the organisation's 60th anniversary, creating well-respected clothing, shoes and Adidas watches in this period.

Created by Adi Dassler, the three-striped brand arose out of the shop of a "modest shoemaker from a small rural town" which aimed to be original yet practical to the market on a whole.

Erich Stamminger, president of the Adidas brand, explained that Adi Dassler's interest and passion for sport provides the drive for the business and his dream, while providing athletes with the best product available to them.

Now, it continues to remain close to this mission six decades on, he added.

Mr Stamminger continued: "The motivation of our company founder and his close association with sport will continue to shape our path in future on our way to becoming the world's leading sports brand."

FIFA joined in the birthday celebrations, wishing the company so involved in football the very best after its contributions to the sport.

© Copyright WATCH SHOP UK - DO NOT COPY

Related articles

Ultimate Festival Guide

Posted: 08-07-2019

Festival season is here and so is the Watch Shop guide to boho chic and on trend choices from our expert buyers.

Summer Style Edit: Watch Trends for 2019

Posted: 20-06-2019

Inspired by summer and top watch trends, we've compiled a list of favourite watches for summer 2019 to complete your holiday outfit.

Father's Day Ultimate Gift Guide

Posted: 29-05-2019

Watch Shop has curated the ultimate selection of Father’s Day gifts. Treat your Dad to a timeless watch on 16th June.

How to choose the right fitness watch for you

Posted: 01-05-2019

How to choose the right fitness watch for you. Honest reviews and insights from the UK’s no.1 online watch retailer, Watch Shop.