Adidas and Timberland watches will not use deforestation leather

First published: 13-08-2009

Timberland watches have signed an agreement with Greenpeace to ensure all leather used in the company's products will not contribute to deforestation in the Amazon rainforest.

Leather suppliers, including Bertin, the largest in Brazil, will now be required to commit to a moratorium on newly-deforested areas.

Lindsey Allen, the Greenpeace USA forest campaigner, explained that Timberland and Adidas watches are raising the bar on both social and environmentally-responsible grounds by changing their leather-sourcing policies.

She continued: "It has taken an important step by not only committing to avoid leather from cattle raised in newly deforested areas, but by working with existing suppliers like Bertin, to move the Brazilian cattle sector toward supporting a moratorium on any new cattle expansion into the Amazon Rainforest."

The signatures of Timberland and Adidas watches are a huge bonus to Greenpeace's Slaughtering the Amazon campaign, with the organisation estimating that the rainforest stores 80 to 120 billion tonnes of carbon.

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