Accurist Acctiv watches star at Euro 2012

First published: 18-06-2012

Forget Ronaldo, Rooney or Gomez; the real star of Euro 2012 could well be the Accurist Acctiv range of watches.

With millions of sports fans currently tuning in night after night to watch the sporting feast being laid on in Poland and Ukraine, the iconic British watch manufacturer is harnessing the buzz being created by the championships to highlight the charms of its latest range.

Kicking off last week, Accurist's latest major advertising campaign is aimed primarily at young, stylish males, with short TV commercials shown before, during and after the biggest games effectively showcasing the bold silicon straps and exclusive craftsmanship of the Acctiv range.

Over the course of the tournament, several watches from the range will be promoted in rotation.

However, though the watches differ in their styling and spec – with some water resistant to up to 100 metres – all of them boast an exclusive Japanese quartz movement that displays accumulated minutes and hours in distinctive fan-shaped quadrants on the main watch face.

Additionally, all of the timepieces in the range come with eye-catching colourful straps, allowing fans of the different nations competing in Euro 2012 to find a watch to match their team's colours.

Despite its embracing of all things European with the new Acctiv range, Accurist remains proudly British, with the majority of its watch designs rooted in great British traditions.

Indeed, the company has been sponsoring the Royal Observatory at Greenwich since 1997 and it was behind the creation of an official Atomic Clock, designed to countdown the last 1,000 days of the last millennium.

More recently, Accurist further strengthened its ties with the historic observatory – refereed to by many as the 'home of time' – with the launch of a replica clocks modelled on priceless originals from the collections of the National Maritime Museum and the Greenwich Observatory.

The current advertising campaign will continue up until the final match of Euro 2012, due to take place at the Olympic Stadium in Kiev on July 1st.


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