A jewel of emotions: The truth about gift giving

First published: 29-09-2016


A jewel of emotions: The truth about gift giving

They say money can't buy you love - but it can be used to purchase gifts for a loved one, and who can honestly say they don't enjoy being spoilt once in a while? With the festive gifting season on the horizon, we decided to survey the nation to uncover the true emotions behind the giving and receiving of gifts. And the results? Well, we discovered the supposedly kind act of gift giving can really bring out the best - and - worst in some people.

All about the price tag?


We're often told it's the thought that counts, but sadly that sentiment doesn't strike a chord with everyone.

For 18-24 year olds it was more about the price tag - 41% admitted to checking online to discover the monetary value of what they'd just received, which was much higher than the national average of just 22%.

However, it's not only the youth of today who are fixated with cost; as a nation, 55% of us would rather receive an expensive gift than a sentimental one!

No surprise

For millennials, it seems to be all about practicality; 37% of them told us they have no qualms whatsoever about choosing their own gifts, as opposed to having them as a surprise.

When it came to relationship break-ups, it seems that while some may be able to let go of their partners, they simply won't let go of the jewellery they were given. In fact, 35% claimed they would keep hold of expensive jewellery gifted to them by their ex, though they don't necessarily keep it forever.

19% of savvy singletons and causal daters revealed they have re-gifted jewellery they've been given by an ex-partner or a loved one!

Gift magnets


We all know someone who seems to receive more than their fair share of gifts - our survey revealed that 36% of Brits acquire over £200 worth of gifts each year.

We also found that many of these types are not afraid to shout about it from the rooftops either - often using social media as a platform to do so.

25% of Brits we surveyed said they would happily share their engagement and obligatory ring photo on Facebook or Instagram - within just four hours of the big proposal!

If you think being in love can be costly from a gifting perspective, you might be wrong - the male Brits we surveyed who were in a relationship spent £200 less each year on gifts for others than their single counterparts did.

Ghastly gifts


Overall, 60% of Brits owned up to returning an unwanted gift. Women were the biggest culprits; 45% of the females we quizzed said they had done this, compared to only 29% of our male respondents. Could men be more sentimental than women, or just too lazy to take something back?

When it comes to picking out the perfect gift for a loved one, opting for jewellery can be risky business as it not only needs to fit, but suit their taste, too!

Liar, liar

Over a quarter of women complained they had been gifted jewellery that was the wrong size, and 23% of people overall said they have sold unwanted jewellery to friends or on eBay.

In typical British fashion, the survey also highlighted that many of us are simply too polite to admit when we don't like a gift; 43% of those in a relationship admitted to smiling through gritted teeth and telling their partner they loved a present they actually hated!

With the season of goodwill in the not-so-distant future, perhaps it's time to sharpen up your gift buying skills, especially when it comes to jewellery. And don't forget to practice that poker face!


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