88 Rue Du Rhone to sponsor Miami Film Festival

First published: 04-03-2014

Swiss timepiece brand 88 Rue Du Rhone has been named as the official watch sponsor of the 2014 Miami International Film Festival.

The designer will play a role at both the opening evening and at the festival's gala at the Olympia Theater, where attendee's will be able to try on their favourite watches.

Pierre Beinheim, co-founder and CEO of the Swiss company, said: "Our watches embody Hollywood glamour and style and Miami offers the perfect backdrop for our sophisticated, vibrant timepieces. 

"We are proud to support local independent filmmakers at a world-class festival."

A watch will also be gifted in honour of John Turturro, an actor and screenwriter, as he is presented with the Career Achievement Tribute Award.

This marks 88 Rue Du Rhone's second partnership with a film-related organisation after it sponsored the Bafta Awards in London last month.

The Miami International Film Festival begins on March 7th and runs for a week.

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