You spend so much time choosing the perfect watch, it’s only sensible to then invest some time into ensuring your timepiece looks great and runs beautifully for years to come.
Our buyers have condensed all their expert knowledge into this practical guide covering all aspects of watch care, to ensure that your purchase always looks and performs its best.
The first thing to remember is that a watch is an incredible feat of micro engineering, built with precision to ensure it performs both aesthetically and functionally. Hundreds of years of design, as well as rigorous testing, goes into every watch produced to ensure it can keep up with the wearer for many years.
To ensure your watch stays in top condition, you should perform the following regular care. Every point doesn’t need to be a daily routine, but at least once a month ideally.

1. Polish the watch with a soft cloth to remove dust and marks. Specialist cleaning cloths are available that help reduce the appearance of scratches on polished surfaces, but be wary of over polishing as it may degrade finishing over time and lead to clouding or swirling.
2. Check the crown and pushers to make sure it is functioning correctly. If the watch has a screw down crown, ensure it is screwed down correctly.
3. Check the case-back of the watch, as skin and sweat can accumulate there. Agitate and brush it away with an old toothbrush. For water resistant watches, you can use water to soften any build-up.
4. For leather straps, wipe them with a damp cloth, to remove sweat, oils and dirt, as this can cause a reaction being in close contact with your body.

Watches are designed for longevity, but certain elements and forces can shorten their lifespan or accuracy. The primary things to avoid are:

1. Shocks – Extreme forces aren’t ever a good thing for delicate machinery. Dropping or knocking a watch can not only damage the case, bracelet or glass, but can misalign hands and balance wheels to permanently alter the timekeeping. Brands such as Casio G-Shock are designed to withstand shocks vastly greater than other watches are able to handle.
If the watch is dropped, inspect the glass and case for damage. If the glass is smashed or cracked, seek repair as soon as possible, as small fragments of glass inside the case may cause damage to the movement. Monitor timekeeping after any significant impacts especially with mechanical watches.
Take the watch off when in high contact environments or activities, or wear on the inside of the wrist during this time to limit risk to the glass.
2. Moisture – This can happen in a number of ways, by immersing in water beyond the recommended water resistance, or sometimes through contact with steam during cooking, showers or saunas. This will be noticeable by droplets condensing under the glass when the temperature changes suddenly. Water inside the watch case can damage sensitive electronic components, displace lubricating oils, and eventually lead to parts rusting, requiring an expensive complete overhaul or replacement of the movement.
If a watch more than water resistant is immersed, for example during swimming, rinse it off briefly and dry with a clean lint free towel after use, to remove any impurities left on the case or strap.
Leather straps should avoid prolonged or repeated exposure to water, as this will soak into the leather, and cause the leather to degrade quickly.
To avoid damage, always use the watch within the limits of its water resistance, and never shower with a watch on.
If a watch is more than splash resistant, ensure it is resealed and tested when serviced or during a battery change.
Should the worst happen, and condensation is spotted inside the case or the watch is exposed to water when it isn’t water resistant, store the watch in a sealed, warm, dry environment with the crown pulled out to its extremity, preferably with a desiccant such as a silica gel packet, or a small quantity of (uncooked) rice to help to draw the moisture out of the case. Seek a qualified repair centre or the manufacturer immediately.
3. Dust – The silent killer of electronics and moving parts, sand and silicates can ingress into the case and act as an abrasive between parts, destroying gears and shorting circuits. To avoid this, make sure if the crown or pushers are used, there isn’t any excessive dust or build-up around them. Especially avoid setting or activating the watch around beaches, as these carry a double risk of moisture and dust.
4. Chemicals – Harsh chemicals can affect the case of the watch, damage rubber gasket seals protecting the water resistance, and react with leathers or rubber straps to discolour or affect their lifespan. These can also collect under the case-back of a watch and cause skin allergies or reactions.

Cleaning agents, creams, make-up, fake tans, soaps, perfumes and dyes should be avoided in prolonged direct contact with the watch.
If you wear perfumes on the wrist, move their application to the inside of the elbow if you notice this transferring to the back of the watch.
Salt water falls under this category, as it can attack metals and cause premature oxidation or discolouration.
Always dress watches as a piece of jewellery, this should be the final part of an outfit once everything else is worn. Regularly inspect the case-back and inside of the strap for discolouration or signs of chemical build-up, and clean as needed. Light coloured rubber or leather straps can be susceptible to picking up dye transfer from the dyes used in jeans, if in repeated contact. Depending on the chemical composition of the strap, this may or may not be reversible, and may require replacement.
Regular care and maintenance will help your watch look great and keep it working well. If specialist repair work is required, take care to find a reputable jeweller’s or watchmaker. If you have any questions related to watch care, our team will be happy to help if you email

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