Swatch watches

Swatch watches

Swatch watches are fun, comfortable, and practical, created for men and women who like to show off their personalities. The name ‘Swatch' is a play on the words second watch, and the brand was founded to be the place to go for those who want to add a casual, quirky watch to their collection.

Superior Swiss watch manufacturing became affordable with the advent of Swatch, and the result is traditional watchmaking is blended with exciting designs. Certain to add a touch of creativity to your outfit, everyone should reserve a space in their accessory collection for a Swatch!

Swatch watches: Collections

Swatch Originals Watch

Swatch Originals collection

Swatch Originals collection

The iconic design that makes a Swatch watch instantly recognisable is defined by the Originals collection. The shape of each watch is the same: a basic plastic/resin strap with a clear, round watch face, framed with a resin case. What sets each watch apart is the unique colours and designs, which can be chosen to suit any style and mood.

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Swatch Irony Watch

Swatch Irony collection

Swatch Irony collection

For something with a little more substance, the Irony collections features all of the Swatch metal-cased watches. The collection includes watches for men and women, with variety of designs and materials that showcases the unique Swatch watch design to the highest quality.

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Swatch Skin collection Watch

Swatch Skin collection

Swatch Skin collection

Say hello to ultra-lightweight watches. Featuring the quality and reliability of any Swatch watch, the Skin collection offers pieces for women and men that are incredibly comfortable and easy to wear. It includes designs within the Originals and Irony collections, slimmed down.

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A HISTORY OF SWATCH WATCHES

The history of Swatch watches is a long and innovative journey, with plenty of key, brand-defining moments along the way.

1982

After developing ultra-thin watches since the late 1970s, the first Swatch collection is ready for launch.

1991

The first automatic Swatch watch is released, alongside several art collaboration watches, including Alfred Hofkunst's seminal Pop Art Swatch watches.

1994

The Irony collection is launched, with hardwearing metallic watches in a range that will be expanded throughout the mid-1990s.

1997

Swatch Skin, the world's thinnest plastic watch, is created. A campaign featuring models Tyra Banks and Michelle Behennah help to make it an international success.

2003

Well ahead of the future touch-screen watch market, the Swatch Touch is launched, giving wearers the option to launch special features on their Swatch watch with a touch of their finger.

WHY CHOOSE SWATCH?

Swatch has been an innovative and exciting watch manufacturer since inception, and the brand's excitement and development has never slowed. Working with world class artists and athletes, Swatch is endlessly cool. What's more, each watch is Swiss-made, which guarantees a high quality, long lasting watch – even with its affordable price tag.

Playful, cheeky, and full of surprises, Swatch isn't afraid to push the limits with its designs. Indulge your inner creative spark and wear your personality on your wrist with a colourful, quirky, and irresistibly fun Swatch watch.

SWATCH WATCHES: BUYING INSPIRATION

With so many incredible watches from the brand to choose from, use our guides to help pick the best Swatch watch for you:

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