A rebellious brand that always walks on the wild side, STORM was founded in 1989 by husband and wife Steve Sun and Anna Lee, who envisaged a cutting-edge watch collection at an affordable price. A turbulent flight due to a bad storm inspired the name, and a cult brand was born. A force to be reckoned with, STORM produces must-have wristwear that stands apart from the rest.

Futuristic space-age designs sit alongside ornate bejewelled pieces, forming timepiece and jewellery collections that refuse to conform. From humble beginnings in London’s early-90s fashion scene to conquering the world, STORM has become a global icon that never stops pushing the boundaries.


Men’s STORM watches

Up your urban street style with an unconventional timepiece that celebrates individuality from the STORM watches men’s collection. From space-age oddity to classic designs featuring steely monochrome tones, STORM watches are designed for the modern man that likes to express himself.

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Ladies’ STORM watches

Showcase your flair for fashion with a watch that is unashamedly feminine and undeniably diverse. The STORM women’s watch collection is bursting with ideas. Rose gold PVD and mother of pearl pieces with quirky details sit side-by-side striking emerald green numbers, offering something unique for every jewellery box.

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A history of STORM watches

Born in the exuberant world of late 1980s London, STORM quickly rose to prominence. Today, the brand is as relevant as ever and still produces watch and jewellery collections that make jaws drop.

  • The beginning: Working in the London fashion industry inspires Steve Sun and his wife Anna Lee to fill a gap in the market for affordable watches with edgy, urban designs. They launch STORM in 1989.
  • Building the London brand: STORM open their flagship store on London’s iconic Carnaby Street. The brand launches its revolutionary jewellery collection, instantly shaking up the world of accessories.
  • Going global: STORM debuts in Kuala Lumpur before rolling out to wider Asia.
  • Officially an icon: In 2014, STORM celebrates its 25th anniversary milestone.

Why choose STORM?

There’s unique and eccentric, and then there’s STORM. When the first STORM prototype sketches were presented back in 1989, manufacturers had to redesign their production techniques – the brand literally broke the mould. With each individual design patented to prevent imitation, STORM is the pioneering brand that nobody can touch.

Global icons are drawn to its charm – famous fans include David Beckham, Justin Timberlake, Pixie Lott, and Kanye West (to name a few). Join the ranks and break your own mould with STORM watches and jewellery.