From humble beginnings, Amelia Austin is growing into a wellness brand on a mission to empower women to not just move more, but look great while doing it.Read more
When being designed, Amelia Austin realised two important things:
Firstly, generic, mainstream fitness trackers don’t look good with formal or evening wear. Women have to take off their fitness trackers to wear their stylish, elegant watch which became increasingly inconvenient.
Secondly, smart watches that do look good, all seem to have a big digital screen and a very “techy” feel. So they were left with a question.
What if we could design a watch that receives messages, shows you who’s calling, tracks steps and exercise, monitors sleep and so much more but without the look of a fitness tracker or the techy screen of a smartwatch? A watch that would look good with any outfit.
And Amelia Austin was born.
Designed in the UK, brand create timepieces that are fashionable and functional.
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