Sekonda Watches

Sekonda watches

Sekonda watches have been one of Britain's favourite choices for more than 30 years. With a huge range of designs built to a high quality, there's a Sekonda watch for every member of the family and for every occasion.

Established in 1966, Sekonda has become a household name, with timepieces that offer something for everyone. From classic, vintage-inspired faces to trendy, rose gold bracelets, they create versatile watches that are both beautiful and affordable, a great addition to your everyday ensemble.


Sekonda has been a popular watch manufacturer in the UK for more than 30 years, but the brand has a history that stretches even longer.


Sekonda is established in Great Britain, selling Russian manufactured watches to the British public. As the quartz movement is developed, manufacturing is eventually moved to Hong Kong.


The brand's first year to sell one million watches, making them one of the most successful watch manufacturers in history and establishing the brand as an industry giant.


The iconic steamroller advert is released, and Sekonda becomes a household name, beloved not just for their watches, but for their quirky ads, too.


The Quality Initiative is born, ensuring buyers who choose a Sekonda watch are choosing one of the best on the market – all at an affordable price.


The Seksy brand is created to appeal to a fashion-forward market, offering youthful and attractive designs inspired by the hottest catwalk trends.


Sekonda really does have a watch to suit everyone. Men, women, and children are all catered for, with a huge variety of designs that will work with almost any wardrobe. From modern designs that reflect the latest trends to simple and classic pieces that will stand the test of time, there's a Sekonda watch for every day of the week – and then some!

With high quality yet affordable watches, you can trust a Sekonda watch to integrate effortlessly into your wardrobe. Whether you're looking for something that suits every day wear, or are thinking about buying your child their first watch, Sekonda is a great brand to choose.