Rotary Watches

Rotary watches

Rotary watches have a reputation for being stylish and reliable Swiss movement timepieces with an affordable price-tag. Established in in the heart of Switzerland's La Chaux-de-Fonds in 1895, Britain adopted the Swiss brand in the 1920s, but it wasn't until Rotary became the official watch supplier for the British Army in 1940 that it truly cemented icon status.

Rotary's extensive collections include classic pieces inspired by the past, as well as modern designs with contemporary detailing. Whether you choose a beautiful vintage skeleton watch or a trendy black ceramic model, you know you're getting unwavering quality and unrivalled precision with a Rotary watch.

Discover more beautifully crafted Rotary watch collections.


Despite its Swiss roots, Rotary's heart lies firmly in Britain, with the brand headquarters situated in London's illustrious Regent Street.


Founder Moise Dreyfuss establishes the Rotary brand in an area of Switzerland known as the Watch Valley.


Georges and Sylvain Dreyfuss begin importing Rotary to Britain, which quickly becomes the brand's most successful market.


Company leader Teddy Dreyfuss commissioned the now iconic winged Rotary logo.


Rotary is honoured to become the official watch supplier of the British Army and its reliable timepieces are handed to British soldiers throughout the Second World War.


Rotary is named as the official timekeeper of Chelsea FC.


Rotary are one of the world's biggest watchmakers, selling millions of premium timepieces across over 65 countries.


Rotary combines the prestige associated with old school Swiss watchmaking heritage with the best of British design to create watches that are unlike any other brand. With over 120 years in the business, Rotary knows how to produce watches that appeal to every generation and only releases new styles that blend well with its timeless designs.

Beautiful both inside and out, each Rotary watch includes the Swiss technology you need to manage your day to the millisecond. With several collections spanning sports models, dress watches, and even modern ceramics, there's a Rotary watch for every occasion.


Discover more accessory collections that have effortless vintage style.

A buyer’s guide to men’s Rotary watches
A buyer’s guide to men’s Rotary watches

Rotary is the master of creating classy, cool watches you can wear every day. Explore Rotary skeleton watches, vintage designs, and more.

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