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Casio revolutionized the watch industry with the creation of G-SHOCK, introducing a groundbreaking concept of toughness. It all began in 1981 with "Project Team Tough," a bold challenge to the conventional standards of the time. After two years of relentless testing and over 200 prototypes, they finally developed a shock-resistant structure, marking the birth of a technology built to withstand the harshest conditions. Today, G-SHOCK continues to evolve, offering tough, durable watches in men's, women's, and unisex styles. From the iconic square designs to the slim octagonal 2100 series, the ultra-tough Master of G range, and the sleek Steel Editions, G-SHOCK watches remains stronger than ever. Always pushing the limits, G-SHOCK’s pursuit of greater strength is never-ending.
