An Introduction to Swatch Watches

An Introduction to Swatch Watches

About Swatch

Some define Swatch Watches as Second Watches, while others prefer to call them Swiss Watches. The best thing about Swatch watches is their impeccable Swiss excellence and performance. Introduced to the world in 1983, the Swatch brand of watches were conceived to combat the fast growth in the market of Japanese digital watches, and at the same time to bring back the popularity of analogue watches in a world of digital technology. They are produced by a Swiss company called the Swatch Group.

A very 1980's product, the Swatch watches were very faddish and fun, with bold styling and design. They are quartz watches that were designed for maximum efficiency. With aggressive marketing, Swatch watches took the world by storm, and restored the fame of all Swiss watchmaker reputations. The watches retained high accuracy even though the number of parts was cut from around 91 to 51.

A fun fashion accessory, the Swatch watches were most popular during the good times of the mid-1980s. There were new Swatch watches called Pop Swatch, which were designed to attach to the wearer's clothing. Swatch watches were used as ponytail bands, featuring bright colours and new designs from well known artists like Keith Haring. New synthetic plastic materials were used for these watches, and some became cult collectibles. Today there are five distinct families of Swatch watches, and over a dozen different types. Irony are the metal body watches, Scuba are for diving, Skin are thin, and there is an Internet Swatch that can hook up to the web for downloading information and data. Even children are in on the fun with their own line, called Flik-Flak. Designs include seasonal, art, diamonds, and more for fun fashion accessorizing.

The five Swatch watch families include Originals, Irony, Skin, Beat, and Bijoux. Originals feature plastic cases, while Irony are metal. Skin, the thin Swatch watch, is ultra thin at 3.9 mm. Within this group are the Original Skin, and a Chronograph model. Beat is a digital timepiece instead of analogue. Bijoux is designed with jewellery fun in mind for this new millennium, and teams up with Swarovski fashion jewels for extra decorative Swatches.

One huge development that Swatch watches are known for came about in the hip-hop era of the middle 1980s. The watches were produced with colourful interchangeable faces and bands. Thereby, one Swatch became many to match colourful attire. To fit with the flashy era of bling, colours included brights, day-glows, and pastels. An accessory called the Swatch Guard was developed to protect the faces, and even these became fashion accessories to the watches, being twisted and braided as used. Another protective device was a plastic ring of hard plastic that circled the watch face and snapped into place at the sides.

The Swatch watch remains popular, and is constantly updated, as with the Internet Swatch and Paparazzi Swatch. For colourful fun, and fashion with flair, the Swiss Swatch Watches are the ones to wear!

Swatch enjoys a reputation for reliability, style, cost effectiveness and flair. Since debuting its first line back in 1983, Swatch has unveiled hundreds of different permutations of watches - much to the delight of the world. Although the most popular time for Swatch occurred during the 1980's, when it seemed like everyone had a Swatch watch on their wrist, the company now enters the new millennium with a bang, creating exciting and innovative watches and manages to stay fresh and relevant year after year.

A New Concept for Watches

When Swatch - which means "Swiss-made watch" - was first launched during the early 1980s, the watchmaker had a definite idea about what it wanted to create: Fun, casual accessories that were affordable for just about everyone. Their idea took off immediately; the resulting watches were colourful, peppy and stylish. In no time flat, Swatch watches became must-have accessories, adorning the wrists of people around the world. Today, Swatch's innovation and overriding principles persist with gusto.

Inspiring Style

Swatch watches have always been synonymous with innovation and fashion. In fact, they have prompted several trends through the years; most memorably, it was once quite popular to wear two or more Swatches on one wrist. Celebrities and other luminaries regularly sport the trendy timepieces, even to this day. Anyone who's looking for a fun watch that won't break the bank would do well to consider a Swatch.

Competitive Prices

Many truly fashionable watches come with one unpleasant characteristic: a high price tag. Happily, Swatch watches have always been competitively priced so that people with all sorts of budgets can slip them on with ease - and without breaking the bank. Considering their flair and their appeal, these watches are amazingly affordable.

A Bounty of Styles to Choose From

Few watchmakers offer the vast array of different styles that Swatch does. Its Scuba line, which boasts top-notch diving watches, is perfect for outdoor enthusiasts; its Skin line, with its flat, thin designs, appeals to minimalists and to those who just prefer lightweight accessories.

Glitter and Shine with Swatch Watches

As further evidence that Swatch is the watchmaker for everybody, they produce the glamorous Swatch Bijou line for those who really want to make an impression. Swatch Bijou is a line of bona fide jewellery watches that boast elegant Swarovski crystals and other fine features. As is par for the course with Swatch products, the Bijou line is very affordable.

Get the Look You Crave

When you buy a Swatch watch, it's easy to find a look that meshes perfectly with your existing style. Whether you're a sporty outdoors type or a chic socialite, you'll find something that you'll absolutely love among the more than 12 different main types of Swatch watches. High quality, visual appeal, delightful fun and a healthy dose of flair all converge in every single Swatch watch; find a piece you love today!

Swatch Highlights:

  • Reliable Swiss movements
  • Superb value for money
  • One of the most iconic watch brands in the world

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