An Introduction to Sekonda Watches
Sekonda: A History
Considering the fact that Sekonda watches have been the most popular watch brand in the UK since 1988, it's natural to wonder how and why it earned that impressive title. After all, competition in the world of timepieces is quite fierce; people have plenty of different options to choose from, even amid affordably-priced watches. While Sekonda's well-known affordability has long been one of its most important traits, the truth is that the brand emerged out of a tradition of topnotch craftsmanship and strict quality control guidelines. While those traits aren't necessarily sexy, they have served the brand well through the ages.
A Practical Beginning
During the 1960s, some of the best watches in the world were being produced and manufactured in Russia. At that time, Sekonda was manufacturing a large quantity of first-rate mechanical watches; not surprisingly, demand for these timepieces became quite strong. Eventually, they were being imported into the UK, where they spread like wildfire. It seemed as if everyone in the UK owned a Sekonda watch, and why not? They were well-designed, durable and reliable. However, Sekonda's appeal didn't end there - and its design didn't, either.
After a while, quartz movement was introduced. To facilitate this important development, Sekonda watches started being manufactured in Hong Kong. This switch also made it easier for Sekonda to develop more exciting and fashionable designs, which people were starting to demand. By 1988, Sekonda had earned its place as the top-selling watch brand in the UK. The sky seemed to be the limit for the company's success, and little needed to be done to keep its popularity intact. The combination of sturdy, reliable construction and stunning design enhanced Sekonda's image unlike anything else to date. Every fashionable person in the UK insisted on wearing the brand's timepieces.
A Revamped Image
Right around the time that Sekonda became the UK's best-selling watch brand, many other brands were getting in on the action, too. While people weren't viewing Sekonda's line unfavourably, they had many other options at their disposal. It was apparent that Sekonda had to switch things up in order to remain relevant - and popular. The result was SEKSY, a line of watches geared toward young, fashionable women that premiered in 2004. A similarly-themed gent's line, ONE, debuted the following year. A limited number of models was initially available, but both lines expanded their offerings quite quickly.
With its two new, modern fashion ranges, Sekonda was utterly relevant once more. Since then, SEKSY and ONE have graced the wrists of some of the most famous celebrities in the UK. Innovative advertising campaigns have propelled both lines to incredible levels of success; Sekonda is, without a doubt, back. They have managed to maintain their popularity by regularly revamping and refreshing the offerings in their SEKSY and ONE fashion ranges. That way, people can always rely on the brand to produce exciting new looks each and every year. Throughout it all, Sekonda's trademark reliability and durability have continued to impress those who are lucky enough to purchase their timepieces.
Sekonda
In 1966, Sekonda watches debuted in the UK. These Soviet-designed and manufactured timepieces quickly gained a reputation for quality, durability and function. At that point in time, having a reliable and trustworthy watch was essential; by buying a Sekonda watch, one could rest assured that it would last a long time and wouldn't leave them hanging. A subsequent relocation to Hong Kong allowed Sekonda to make their watches more fashionable and stylish; the watchmaker hasn't looked back since.
Enduring Popularity
Almost since its inception, Sekonda has enjoyed a great deal of popularity. The watchmaker has been the number one watch manufacturer in the UK since 1988, and it owes much of that popularity to the quality construction of its products, as well as their affordability. Sekonda watches are so reliable and favoured that out of the more than 1.6 million watches they've sold, less than 1% have ever been returned. People hold on to these watches thanks to their endurance, style and sophistication.
Hundreds of Choices
Unlike many watch brands, Sekonda is not devoted to one particular segment of the population. Instead, it offers an array of different categories and lines that appeal to people of many different ages and backgrounds. Sekonda's SEKSY line is geared toward fashion-conscious young women, while its ONE line is designed for men who want reliable, attractive timepieces.
Something for Children
Another thing that is often missing from a watch brand's repertoire are children's watches. Sekonda recognised the need for fashionable, fun watches for kids and has been producing them for many years now. From their lively Animated watches to their educational Time Teacher line, Sekonda's children's watches are unique ways to get kids into fine world of watches.
Ease of Use
All too often, watches are so complex that they are tiring to wear and confusing to use. Sekonda watches are wonderfully simple, and are easy enough for anyone to make sense of. At the same time, they never trade in their style to achieve their simplicity; these timepieces are consistently attractive and are always excellent accessories, no matter what kind of look you are trying to achieve.
Style Made Simple
Despite the fact that Sekonda has made hundreds of models of watches through the years, it's easy to track down just the right thing. That's because the watchmaker has thoughtfully grouped all of its different styles into clear, easy classifications. From basic watches to classy pieces that are meant for nights out on the town, it's a snap to find a Sekonda watch that will meet and exceed all of your expectations.
A History of Perfection
There is a reason that Sekonda watches have been the most popular in the UK for more than two decades: They are well designed and exhibit some of the finest quality in the industry. When you buy a Sekonda watch, you can rest assured that it is going to perform wonderfully for many years to come - and that it will look absolutely
Sekonda Highlights:
- Superb quality
- The bestselling watch brand in the UK
