An Introduction to Rotary Watches

An Introduction to Rotary Watches

About Rotary Watches

Rotary watches are a unique mix of high-quality timekeeping science with excellent value. Dating back to 1895, when Moise Dreyfuss took his Swiss watchmaking expertise and put it to work at his first factory in La Chaux de Fonds, today's distinguished watch aficionado has the inimitable opportunity to wear a bona fide piece of Swiss precision on the wrist.

The fame of the Rotary watch spread quickly, and a short 12 years after starting up the factory, the timepiece made its debut on British shores. Moise Dreyfuss continued to hone his watchmaking skill and in 1934 he introduced the shockproof watch that could withstand an unprecedented bit of abuse and still continue functioning at high accuracy levels.

Not surprisingly, the brand became so successful and famed for its reliability that Rotary became the official watch for members of the British Army. It was next to impossible to find a home where the Rotary brand was not known. Capitalising on this extraordinary success, the watchmakers soon captured other markets as well, most notably the emerging ladies' watch market share.

Always one step ahead of the competition and eerily in tune with the needs and wants of the consumer, Rotary today features ladies, gents' and also unisex watches for any taste. Sapphirite glass, cut-out case backs and of course complete waterproof designs are just some of the hallmarks denoting the various editions of Rotary timepieces.

Various collections tip a hat to the individualized tastes of fashion-conscious consumers. For example, the 'Precious Metals' watch features 9- as well as 18ct gold and sterling silver in an attractive combination. The 'Diamond Set Time' collection exemplifies stylish variety with an extensive ladies' selection of timepieces.

Examples of a very interesting collection are the unisex 'Aquaspeed' watches that are crafted with the athletic professional in mind. The design intertwines a professional appearance and high-class style with versatile instrumentation that fulfils the needs of even the most discriminating sports aficionados.

Of course, the flagship collection involves the various 'Rotary Les Originales' that hint at yesteryear's impeccable designs and breathtaking beauty while incorporating today's chronograph technology that still sets apart Rotary timepieces from the rest. Just as all the other watches by this manufacturer, this collection also features a number of styles that make it uniquely trendy and adaptable to wearers' tastes.

Rotary Highlights:

  • Established 1895 in Switzerland
  • Swiss heritage is evident in their classic looking designs
  • Nearly all models are waterproof
  • One of the biggest selling and respected brands in the UK

Top Collections

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