An Introduction to Adidas Watches

An Introduction to Adidas Watches

Adidas Watches

Adidas is a well-known brand in the world of athletic apparel. It all started in Germany back in the 1920s when founder, Adolf Dassler, used the nickname he was given, "Adi", to start the company. Dassler's idea was to create shoes for athletes that would increase performance, and he did such a good job that the Adidas brand is now the second biggest sportswear manufacturer in the entire world. Adidas specializes in the production of watches that can help an athlete monitor their performance, as well as have a hand in increasing their performance.

Adidas has a variety of watches that are not only made for men and women, but for children as well. These kids watches come in eight different styles with a wide variety of colours and designs within each style. They include watches that are water-resistant and watches that have a rotating bezel with a variety of fun colour combinations. They also have kids chronographs that come with an alarm as well as digital displays and easy to read numbers.

The men's line of Adidas watches offers a variety of choices from either their Sports Digital, Sport Analogue or Twin collections, with the Twin collection featuring a combination of analogue and digital watches. There are seven choices in the Sport Digital line that come with a variety of stylish straps and functions. There are six stylish choices in the Sport Analogue line that have a sophisticated look while also providing functionality. They have sleek stainless steel watches and others with silicone straps that will look good on you whether you are an athlete or not. There are three models available in the Twin category that will look great whether you are working out or out for a night on the town.

The women's selection of Adidas watches also come in choices of Sports Digital and Sports Analogue, with colours to choose from that will make you smile. There are six stylish choices in the Digital collection that offer a clean and sleek look along with a feminine twist. There are two styles in the Analogue collection that come in a variety of colour choices and are made from creative materials.

The Adidas watch collection is one that embodies the spirit of the athlete but offers the style and design that anyone with a sense of fashion will adore.

The Intriguing Early History of Adidas

Many people believe that the name Adidas is an acronym that stands for "all day I dream about sports." This idea has been popularly passed around for many years, but it is utterly false. While it may be used that way nowadays, the truth is that the name Adidas actually stands for the name of the company's founder, Adi Dassler. There are many more very surprising and intriguing things about the origins and early history of these popular sports brands, though; if you own a high-quality Adidas watch, you may be interested to hear about the company's ties to the Olympics, World War II and Germany.

A Company is Born

The origins of Adidas can be traced back to 1924 Germany when two brothers - Adi and Rudolf Dassler - began marketing shoes that they produced in their mother's wash kitchen. Adi had recently returned from service in World War I and was eager to find his way in the world. Although the pair managed to make some use of the area's then-unreliable electricity, they occasionally had to resort to pedalling stationary bikes in order to run their shoe-making equipment. Considering how prestigious the Adidas name is today, it's funny to imagine its humble beginnings.

Olympic Glory is Found

As the 1936 summer Olympics loomed on the horizon, Adi Dassler was savvy enough to realise what a huge deal it would be for their shoes to be featured during the event. Therefore, he loaded up a car with a selection of Adidas footwear and headed over to Berlin. There, he approached U.S. sprinter Jesse Owens about using his sports shoes. Ultimately, Owens became the first African-American sponsor; after winning four gold medals, Owens' participation with Adidas helped the brand take off. At that time, though, the shoes were still marketed under the Dassler brand name.

World War II Changes Everything

There's no question that the Second World War changed the course of human history. It also had a profound effect on the Dassler shoe enterprise. Both Adi and Rudolf were associated with the Nazi Party in Germany during those years. When Rudolf misunderstood a comment that Adi made while they all hid in a bomb shelter, a rift developed. Things intensified when the U.S. picked up Rudolf on suspicion of being a member of the Waffen SS. Rudolf was convinced that Adi had turned him in; the brothers split up.

The Adidas Name is Unveiled

Instead of giving up, Adi Dassler decided to continue his shoe enterprise. He renamed it "Adidas" - in honour of his first and last names - while Rudolf went on to found Ruda, which later became Puma. Although both brands ended up doing quite well, there's no question that Adidas became the more successful of the two. These days, Adidas has branched out far beyond footwear. Adidas watches are worn by many celebrities and other luminaries. Although Adi passed away several decades ago, his vision lives on in the impeccable quality and top-notch design of all Adidas products.

Adidas Performance Highlights:

  • Superb quality sports watches

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