An Introduction to Accurist Watches

An Introduction to Accurist Watches

Introducing Accurist

Accurist is a relative newcomer in the world of precision timepieces. Considering that a good many watchmakers' beginnings date back to the 1800s, this company could be considered a newcomer in the terms of classical watchmaking. After all, the company's origins date back to a very recent 1946, when Asher and Rebecca Loftus turned their property on London's St. John Street into Ground Zero for the creation of a new line of watches that combined value with unrivalled quality.

Knowing that Swiss watches are the most reliable timepieces in the world, the founders of Accurist chose to only use Swiss watchmaking components in the manufacture of their products. Improving on a concept that other manufacturers had not dared to challenge, the company focused on highlighting its watches' 21 Jewel lever movements - a step that was later copied by a wide array of competitors.

What sets Accurist apart from other watchmakers is its aggressive foray into the younger consumer demographic. Once again drawing heavily on tradition but improving upon it for the modern age, the watchmakers appeal to progressive professionals and younger first-time watch buyers - consumers who are routinely underserved by the established competition.

Bridging the gap between high-end - and frequently prohibitively priced - once in a lifetime purchase watches and the much cheaper and far less accurate throw-away pieces, Accurist offers the precision of the former while rivalling the price of the latter. It relied on none other than perennial funnyman and British humour icon John Cleese to introduce the hip consumer to "Accur-ankle, Accu-wrist!"

Consumers who are ready to wear the Accurist brand that graced the wrists of the Beatles, Twiggy and Princess Anne will do well to check out the gents' and ladies selections. Ever on the cutting edge of style, fashion and the up-and-coming generation's craving for look and feel, the watches continuously change in design, material use and colour choices.

Offering a nod to the current trend of unisex design Accurist offers stainless steel bracelet designs intertwined with ceramic links. The traditionally-minded gent enjoys rose gold tones and a brown leather strap while the more avant-garde wearer will doubtlessly look to the stainless steel bracelet watch with layered dials.

Ladies have the option of revelling in old-world charm with a stylish gold-tone semi-bangle wristwatch or showing off a deep tan with a Swarovski crystals-studded silver bracelet with Mother of Pearl dial. Athletic females find the stainless steel unisex bracelet, multiple dials and a combination of Swarovski crystals to be useful yet uniquely feminine at the same time.

History and Models

Accurist From their beginning in 1946 Accurist watches have been about precision and lasting value. They guaranteed quality and soon became a brand representing the British lifestyle. Understanding that classic design and fashion can represent one brand Accurist watches developed the "Old England" look as well as the big, brightly coloured watches that became the symbol of the swinging '60s along with miniskirts and the Beatles.

Not only in fashion but in quality too it was the first watch company to promote the 21 jewel lever-movement and in the '70s changed from LED technology to LCD to become the watch chosen as the official watch for the pilots of the Concorde. Through brand awareness the Accurist became associated with "Sunday Night at the London Palladium" and later John Cleese in award-winning advertising that established Accurist as the top British timepiece. In 1993 they provided the Royal Observatory at Greenwich with an Atomic Clock and became associated with the most accurate time in the world. Today, with British Real Time.com Accurist is again the leader in the field and understands that people focus more on what they do with their time rather than being a slave to it.

Accurist watches always have a British classic style as well as a trendy fashionable design that is ahead of its time. The latest men's watches include the MB1300. It has a black face with Swarovski crystals around it, three dials for accuracy to the 10th of a second plus day and date and is water-resistant to 100M. The stainless steel and black ceramic band are very sophisticated. There is a wide variety of sports and dress watches including the MB808B with gold-tone bracelet and elegant clear black face with a tiny date window and the same style in stainless steel. The MB819B is a stainless steel chronograph with layered dials. A very well designed and attractive watch for casual as well as dress occasions that comes with racy yellow or aqua blue highlights.

For ladies, there is a whole section of watches that combine the precision of an Accurist with the look of jewellery. LB1292 gold tone with Swarovski crystals is a semi bangle watch and also comes in silver tone. There is a rectangular bezel LB1332P with Swarovski crystals and a mother of pearl dial in both silver and gold-tone. LB1643BP is a very elegant sports watch with Swarovski crystals as well as a black mother of pearl dial and three dials with day, date and 24 hour time. This stainless steel watch is water-resistant up to 100 M and has the same 3-year manufacturer's guarantee that all Accurist watches have.

Accurist Highlights:

  • British designed timepieces
  • Great timekeeping quality
  • One of the most popular brands in the UK

Top Collections

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