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AX Armani Exchange is the youthful label created in 1991 by iconic Italian designer Giorgio Armani, offering men's and women's clothing and accessories that are inspired by the designer's codes of style. AX Armani Exchange captures the heritage of the Armani brand through a modern sensibility.


Armani Exchange Connected blends cutting edge technology with signature A|X styling for an unbeatable combination.

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For those who prefer their watches to sit clean and lean on their wrist, Armani Exchange continues to build upon its impressive collection of modern classics.

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Not unlike the wine, Armani Exchange's ladies collection is a shade just shy of the color red. Featuring both rosé colored acetate, leather and dials as well as Rose Gold colored cases and bracelets, the Rosé collection provides the splash of colour needed for Spring.

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The Watch Lab
The Watch Hut is an established retailer of renowned Luxury & Classic Watches. Please visit our sister company The Watch Hut for a great choice of branded watches.
The Watch Lab
For battery replacement, new straps, service and non-warranty repairs to all watches (purchased from anywhere), please visit our sister company The WATCH Lab.