Adidas watches
Adidas watches perfectly encapsulate the iconic brand's heritage, with innovative designs that blend stylish urban edge with a sporting spirit. Launched by Adi Dassler in 1949, the remarkable story behind the brand is the ultimate tale of sibling rivalry that kickstarted not one, but two giants of the sport fashion world: Adidas and Puma.
Today, the three-striped brand is as relevant as ever, with football legends David Beckham and Lionel Messi just two of many big-name ambassadors. The Adidas timepiece collection includes trendy watches with sturdy stainless-steel designs in gold, silver and even rose gold tones, as well as contemporary models made from rubber with colours that pop.
Adidas watches: Collections
A HISTORY OF Adidas WATCHES
The Adidas legacy begins in 1924 Germany, with brothers Adolf and Rudolf Dassler setting out to create the ultimate sports footwear brand. The Dassler brothers' Shoe Factory was born, however it wasn't until the siblings fell out that things became interesting.
Adolf 'Adi' Dassler decided to go it alone, launching Adidas in 1947, while brother Rudi fought back by creating Puma soon after. The battle of the sports brand was born, but there could only be one true winner…
1947
After an epic falling out with brother Rudi, Adi Dassler goes solo and launches Adidas. An empire is born.
1967
Adidas launches the Franz Backenbauer tracksuit in the hope that its first piece of apparel will take off. Sales go through the roof and business booms.
1968
Adi holds meetings with professional athletes to discover their needs and it pays off: Adidas becomes the ultimate brand that athletes can trust.
1984
Adidas proves to be decades ahead of its peers once again, when it launches a sport shoe with a built-in Micropacer computer to help athletes track progress.
1986
Hip-hop giants Run DMC release the track 'My Adidas', thus cementing the brand's place in both fashion and pop culture forever.
1994
Adidas Predator football boots make their debut, going on to assist on legendary goals for David Beckham and Zinedine Zidane, among others.
2002
Adidas teams up with Japanese designer Yohji Yamamoto for a new streetwear range, with Stella McCartney signing up to work with the brand two years later.
2018
Adidas launches its Heritage-inspired watch collection, celebrating the brand's incredible historic journey.
WHY CHOOSE ADIDAS?
Effortlessly cool, stylish and understated… No other sports brand has done things quite like Adidas. Born out of a steely competitive nature and sheer determination, it's no surprise Adidas has had a hand in sporting history throughout almost 100 years of business.
The Adidas watch collection embodies the rich heritage of the brand, while always remaining two steps ahead of the competition. With a savvy streetwise style all its own, Adidas wristwear is just as relevant on the streets of Paris, London, and New York as it is in the globe's biggest sports stadiums. From the Beastie Boys to Bieber, and from Lionel Messi to Gigi Hadid; nobody is immune to the Adidas charm.
ADIDAS WATCHES: BUYING INSPIRATION
Read on for further inspiration on sporting brands that are worthy of your attention.
