Price Promise

We don't want you to choose between the best price and the best service. That's why we price match every product we sell against any ACCREDITED retailer. Just supply us with the product you're interested in and the price you've found it at and we'll do the rest!

Just make sure you've got this handy:
The product number and the price you've seen it listed at. The product must be identical (e.g., colour, style, model) and in stock at the competitor.
The website address of the retailer. We can only match against genuine accredited stockists based in the United Kingdom.

  • Our price match INCLUDES discount codes!
  • We work hard to price check our products daily, and have a dedicated team that work tirelessly to ensure we are great value!
  • We only match against official, accredited retailers.
  • When purchasing from international sites, e.g., in the United States, you should consider that you must pay customs duty and import tax on top of the watch price. For this reason, we can only match with retailers based in the United Kingdom.
  • We do not match second hand goods or grey market imports.
  • We do not match auction or marketplace retailers.
  • We take into account any delivery charges that are applicable.
  • We reserve the right to decline a price match at our discretion.

See for yourself! Submit a price match today and let our dedicated Customer Support Team take care of the rest.

Why us?

Watch Shop is an official stockist for all watch brands listed on this website. Established in 1991 on the high street, Watch Shop is a leading retailer of brand name designer watches and is also the UK's most popular watch website*. Watch Shop was the first independent watch retailer to advertise on national television, and we pride ourselves on having one of the most efficient shopping systems available with communication at every stage to inform you of your order status, as well as excellent 7-days sales, customer service and support team who are glad to assist you with any enquiry.

* Statistic based on independent traffic rankings supplied by Alexa and Hitwise.

Reasons why you should trust Watch Shop with your purchase

Next day delivery

We offer a FREE delivery service for all orders placed within the UK. A next day delivery option is available and FREE for all orders over £60. So long as you place your order before our 4pm cutoff it will be dispatched on the same day for delivery within one working day.

Free delivery to Europe

We offer FREE delivery throughout Europe, with FREE next day delivery on orders over €120. Orders shipped via our Express service will arrive in Europe within one working day and the rest of the world within 2-6 working days.

If it says In Stock, it's In Stock

We offer the WIDEST choice of specialist products, with over 36,000 items in stock. If it's shown as being in stock on our site then it's in stock and ready for dispatch.

All orders are shipped from the UK

We offer NOMINATED and DEFERRED delivery options for all orders placed within the UK. If you need your parcel delivered on a certain day our Customer Services team will arrange this for you at no extra charge.

We are official stockists for all of our brands

This means all of our stock comes directly from the manufacturer and therefore comes with the correct instructions, packaging and valid guarantee. Many sites out there, who are unable to obtain official account status, will import from the 'grey market' meaning your watch could be from a number of countries such as Singapore and NOT include the official guarantee.

Full refund policy

If for any reason you are unhappy with your purchase, as long as it is in original and unworn condition, you can return it to us for a full refund within 30 days of delivery. Refund policies are extended over the Christmas period to allow your recipient to make up their mind.

Free watch bracelet adjustment

We offer a PERSONALISED gift wrap and adjustment service prior to dispatch. If you're buying a gift we can wrap it here, and include a personal gift message too.

If you know your wrist size prior to ordering we can resize your product in our warehouse, saving you time AND hassle.

100% genuine watches and jewellery

Every item sold by Watch Shop is a 100% genuine item supplied to us directly from the manufacturer. We do not sell second hand or replica watches.

We only charge your card when the order is shipped

Other websites may take payment for the watch as you place your order, and then rally around trying to get the watch for you. We are proud to hold stock of every watch that is listed as "in stock".

100% secure online ordering

Your credit card details are transferred securely across our 128 bit SSL server. This means that they cannot be intercepted or read by anyone. Your credit card details are not stored on our server.

Price Match

We are confident that our prices are the lowest you will find. However, in the case of you finding exactly the same item at a lower price elsewhere, if the price is found to be valid, we will offer you the opportunity to purchase the item from WATCH SHOP and receive our superior levels of service. If the price match is successful, you will receive an email containing a link to purchase the item at the discounted price.

How to submit a price match:
Find a watch you like, on the page of the watch, scroll down until you see the link for Submit a price match request, then simply follow the 3 easy steps.

Terms and Conditions:
Please note: We only price match with UK based sites. When purchasing from international sites, e.g. in the USA, you should consider that you must pay customs duty and import tax on top of the watch price - for this reason we can only match with UK dealers. We only price match with other official watch dealers. We do not price match with ebay listings, second hand goods or imports from the grey market. We cannot price match with clearance or liquidation sales. Although we make every effort to offer you the best possible price, we reserve the right to refuse any price match request for any reason.

As seen on TV! View our TV Advert Below.

Buy from WatchShop with condfidence

As an official stockist for all brands, all watches purchased from us are provided with the official manufacturer's guarantee.

Read thousands of customer testimonials