Price Promise

We don't want you to choose between the best price and the best service. That's why we price match every product we sell against any ACCREDITED retailer. Just supply us with the product you're interested in and the price you've found it at and we'll do the rest!

Just make sure you've got this handy:
The product number and the price you've seen it listed at. The product must be identical (e.g., colour, style, model) and in stock at the competitor.
The website address of the retailer. We can only match against genuine accredited stockists based in the United Kingdom.

  • Our price match INCLUDES discount codes!
  • We work hard to price check our products daily, and have a dedicated team that work tirelessly to ensure we are great value!
  • We only match against official, accredited retailers.
  • When purchasing from international sites, e.g., in the United States, you should consider that you must pay customs duty and import tax on top of the watch price. For this reason, we can only match with retailers based in the United Kingdom.
  • We do not match second hand goods or grey market imports.
  • We do not match auction or marketplace retailers.
  • We take into account any delivery charges that are applicable.
  • We reserve the right to decline a price match at our discretion.

See for yourself! Submit a price match today and let our dedicated Customer Support Team take care of the rest.

Why us?

Watch Shop is an official stockist for all watch brands listed on this website. Established in 1991 on the high street, Watch Shop is a leading retailer of brand name designer watches and is also the UK's most popular watch website*. Watch Shop was the first independent watch retailer to advertise on national television, and we pride ourselves on having one of the most efficient shopping systems available with communication at every stage to inform you of your order status, as well as excellent 7-days sales, customer service and support team who are glad to assist you with any enquiry.

* Statistic based on independent traffic rankings supplied by Alexa and Hitwise.

Reasons why you should trust Watch Shop with your purchase

Next day delivery

We offer a FREE delivery service for all orders placed within the UK. A next day delivery option is available and FREE for all orders over £60. So long as you place your order before our 4pm cutoff it will be dispatched on the same day for delivery within one working day.

Free delivery to Europe

We offer FREE delivery throughout Europe, with FREE next day delivery on orders over €120. Orders shipped via our Express service will arrive in Europe within one working day and the rest of the world within 2-6 working days.

If it says In Stock, it's In Stock

We offer the WIDEST choice of specialist products, with over 36,000 items in stock. If it's shown as being in stock on our site then it's in stock and ready for dispatch.

All orders are shipped from the UK

We offer NOMINATED and DEFERRED delivery options for all orders placed within the UK. If you need your parcel delivered on a certain day our Customer Services team will arrange this for you at no extra charge.

We are official stockists for all of our brands

We offer a PRICE MATCH service against ALL authorised UK retailers. Submit your price match request through the relevant product page on our website and a member of the price matching team will be in touch before our daily cutoff.

Full refund policy

We offer a CLICK & COLLECT service across most high street locations in partnership with Goldsmiths. Furthermore we offer a professional adjustment service through all Goldsmiths stores, and an outstanding aftercare service with our partner The Watch Lab. We can send your parcel to a store of your choosing where you can inspect it and try it on. If you don't like it Goldsmiths will take care of returning it for you. If it needs links added or removed Goldsmiths will take care of this too.

If you ever require aftercare you can contact our Customer Services team or, if it's more convenient for you, head over to your local The Watch Lab booth for the same professional level of service.

Free watch bracelet adjustment

We offer a PERSONALISED gift wrap and adjustment service prior to dispatch. If you're buying a gift we can wrap it here, and include a personal gift message too.

If you know your wrist size prior to ordering we can resize your product in our warehouse, saving you time AND hassle.

100% genuine watches and jewellery

We offer a 30 day FREE RETURNS policy, with inclusive postage on all UK returns. You can print a free returns label from our website here ( and as soon as the item is returned, our Returns team will be in touch to assist you.

We only charge your card when the order is shipped

We provide personal contact 6 days per week through a DEDICATED CUSTOMER SERVICES team. Our Customer Services team is available via phone, email or live chat Monday to Friday 8.30 – 17.30 and Saturdays 9.00 – 13.00.

100% secure online ordering

We work hard to earn YOUR TRUST. We are proud to offer what we believe is an industry leading customer, underpinned by many years of experience gained through serving millions of happy and satisfied customers worldwide."

Price Match

We are confident that our prices are the lowest you will find. However, in the case of you finding exactly the same item at a lower price elsewhere, if the price is found to be valid, we will offer you the opportunity to purchase the item from WATCH SHOP and receive our superior levels of service. If the price match is successful, you will receive an email containing a link to purchase the item at the discounted price.

How to submit a price match:
Find a watch you like, on the page of the watch, scroll down until you see the link for Submit a price match request, then simply follow the 3 easy steps.

Terms and Conditions:
Please note: We only price match with UK based sites. When purchasing from international sites, e.g. in the USA, you should consider that you must pay customs duty and import tax on top of the watch price - for this reason we can only match with UK dealers. We only price match with other official watch dealers. We do not price match with ebay listings, second hand goods or imports from the grey market. We cannot price match with clearance or liquidation sales. Although we make every effort to offer you the best possible price, we reserve the right to refuse any price match request for any reason.

As seen on TV! View our TV Advert Below.

Buy from WatchShop with condfidence

As an official stockist for all brands, all watches purchased from us are provided with the official manufacturer's guarantee.

Read thousands of customer testimonials