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WATCHES   »   WATCH NEWS   »   GENERAL WATCH NEWS   »  SIHH SHOWS SOME ''AMAZING INNOVATIONS''
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Watch Shop Blog

SIHH shows some ''amazing innovations''

Posted on: Fri 22nd January 2010 04:57 PM
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Geneva is showing the best of the best
Geneva is showing the best of the best

The innovations on show at one of the world''s biggest luxury watch shows have been covered by a major US newspaper

People wanting to get some innovation from a high-end watch will be able to see some of the most impressive cutting-edge technologies at the latest watch fair in Switzerland.

The 20th Salon International de la Haute Horlogerie (SIHH) in Geneva has been attended by Bruce Pask, a men's fashion expert for the New York Times, who noted that the "packed hallways and buzzing booths were a welcome contrast to the quiet post-crisis scene a year ago".

He noted that many have moved away from chronographic movements this year, though have still tried to outdo one another with impressive innovations.

For example, he found that Vacheron Constantin's new Patrimony Traditionale 1968 is now the thinnest manual winding watch in the world, while Baume & Mercier's Classima Executive watch measures only 4.4mm thick, and added to strong and sleek offerings fighting against even higher-priced timepieces.

He concluded: "From the chic and seemingly simple to the innovative and complicated, this year's SIHH confirmed that the vitality of the watch business depends on tradition as much as innovation."

Earlier this week, Jacquie Myburgh Chemaly of the South African Times attended SIHH and concluded that bigger watches are better, while brown leather straps are "huge" in the industry at the moment.



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