KENNETH COLE HEADS TO ASIA MINOR

Turkey is the newest destination for Kenneth Cole

Turkey is the latest destination for Kenneth Cole wrist watches, it has been reported

Kenneth Cole wrist watches will soon be available in Turkey after a deal was struck with Park Bravo Group to bring them to Istanbul.

Asli Ozcoban, the deputy managing director of the organisation working with Kenneth Cole, said in an interview with the Hurriyet Daily News that his US partner has been assessing key demographics of the country and it now believes that it is time for it to work in the market.

He said that usually, in European markets, the likes of Kenneth Cole wrist watches may be hard to get hold of as the firm only works with limited product lines, even carrying this over to the likes of the United Arab Emirates and Israel.

Mr Ozcoban said: "However, it will enter Turkey as a lifestyle store with all product groups in men and women's wear. Its first concept store of Europe and the Middle East will be in Istanbul.

"The US brands have high profit margins."

Kenneth Cole started his business for fashion in New York in 1982 and sells five different clothing and accessories lines.

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Ladies Kenneth Cole Automatic Watch KC4726 Price: £157.00

Mens Kenneth Cole Watch KC3960 Price: £56.00

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