KELLY ROWLAND BECOMES WATCHES SPOKESPERSON

Rowland will promote watches

Kelly Rowland has become the latest person to endorse a line of timepieces as The X Factor judge becomes the new face of TW Steel watches

Kelly Rowland has become the new face of TW Steel watches after signing a deal with the company last month.

The X Factor judge, who saw her act Amelia Lily finish in third place during the last series, will also create her own range of timepieces with the company in the early months of this year as part of the partnership.

Speaking to In Touch Weekly, the former Destiny's Child singer explained she had become a fan of the watches before she joined up with the company.

"I think every woman should definitely rock a TW Steel... especially the way we are going to design in the new year... It's going to be so, so sexy, so stylish, so next level. I love it!" Rowland said.

The chart-topping singer could take inspiration from her hobbies when designing the watches, such as one designer who used his passion for classic cars to influence his designs. 

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