JOOST ROMBOUT JOINS TW STEEL TEAM

TW Steel has introduced a new head of global marketing

Joost Rombout has been unveiled as the new head of global marketing at TW Steel, a call that has "delighted" the brand's chief executive

Well-known watch brand TW Steel has welcomed Joost Rombout to their team, those with a keen interest in the company may be interested to note.

The Dutchman has joined the watchmaker as its new head of global marketing and will work alongside chief executive Jordy Cobelens and chief commercial officer Stewart Bain at TW Steel's headquarters in Amsterdam.

Mr Joost has plenty of experience in the marketing industry, having previously being the head of global marketing communications at Philips and a role as vice president of marketing and corporate communications at the Dutch Olympic Committee and Netherlands Sports Confederation.

The arrival of the Dutchman has "delighted" Mr Cobelens, who showered the new addition to TW Steel with praise.

"He has extensive brand marketing experience, highlighted by his successes at Philips and in particular with their global Formula One activations," he said.

TW Steel has plenty of connections to motorsports already, which includes presenting racing legend David Coulthard with a special-edition watch last month in Monte Carlo.
 

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