BIG WATCH BRANDS SEEK TO EXPAND IN CHINA

Companies seeking to expand in China

The growth of the luxury sector in China has been quickly expanding, with many companies looking to develop more products just for this market

The growth of the luxury watch sector has been rapid in many areas around the world, but it has been particularly noticeable in China, where shoppers are seeking quality products from European producers.

With this rise in the number of shoppers looking to buy these items, companies have been seeking to expand their ranges in order to appeal to as many consumers in the region as possible.

Brands such as Gucci and Louis Vuitton Moet Hennessy have started to look towards growing their jewellery and watches collections as they realise these sectors, previously seen as being 'hard' luxuries and not something they would focus on, as being key drivers for the growth of their companies.

Speaking to China Daily, Michele Sofisti, the chief executive officer of Gucci's global timepieces and jewellery business in China, said the importance of the nation for the brand is increasing.

"It's a very interesting and, of course, important market in China," Mr Sofisti said.

He noted that the biggest push in the number of sales was coming from younger consumers across the country, with many looking to take advantage of the opportunities and options that are available to them.

"We believe that, like music, watches have a timeless and international appeal," the Switzerland-based watches expert added.

He explained that the level of brand awareness seen among Chinese shoppers is a big advantage of his company, with many people appreciating the combination of quality and design that goes into the creation of the products.

For some people, there could be the added appeal of choosing a timepiece that has been endorsed by a famous name.

George Clooney has recently used his role as an ambassador for Omega watches by sporting one of the company's timepieces in his new film The Descendants, a role which has also seen Clooney nominated for an Oscar. 

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