Mondaine Watches
The company that produces the world-popular Mondaine Swiss Railroad watches started in 1951 as a Brazilian watch importer called Frank & Berheim. The name Mondaine was officially registered in 1954. The company expanded into Switzerland in 1959 and introduced the Mondaine brand name watches in 1990.
In 1985, Mondaine introduced its unique line of M-Watches, the first waterproof plastic watch without a metal bezel. These watches proved immediately popular as six million were sold by the end of 2005.
Synonymous with the Mondaine name are the Swiss Railway watches the company produces. These famous and popular watches are based on the railway clocks, designed by Hans Hilfiker in the 1940s, which are displayed in every Swiss railroad station tower and which were meant to synchronize the country's rail system down to the second. The clocks' unique design features no numbers, only black lines for the hour and minute hands on a white face. The second hand, in bold red, stands in dramatic contrast. The red second hand is reminiscent of the hand-held signal used by train conductors to indicate the "all clear" for the trains to leave. The Mondaine watch, designed after a famous railroad clock, came full circle as it was named the proud and official watch of the Swiss railroad system.
The Swiss Railroad watches' bold design functions as a symbol of Swiss punctuality. These watches display duel time zones, chronograph and a large, easy-to-read date system. Today, Mondaine models sport the patented Stop to Go mechanism. This mechanism enables all clocks to display the exact same time. That is unparalled precision timing at its best.
The Swiss Railroad Watch design has become so well known that wearers of the watch get free admission to London's Design Museum and the New York Museum of Modern Art. The watch's minimalist and practical design has turned it into a work of art. They are instantly recognized and sought after all over the world.
Mondaine has a large selection of watches, all of which are renowned for their sleek design and affordable price.
In addition to designing unique and popular time pieces, Mondaine has led the market as an ecologically responsible company. For example, in 1992 Mondaine spearheaded the use of recycled materials in its watch cases. Its Evo-line of watches uses 100 percent recyclable metal. The company is introducing a line of solar-powered watches. Time after time, Mondaine has proven itself to be an industry leader.
Despite the popularity of its existing brands, Mondaine continues to pursue new endeavors and expand its line of watches. In 2006, the company purchased the L&M Swiss Watch Ltd., a company noted for its military-style self-illuminating watches which are easy to read in any light. The resultant Luminox brand is designed for tough use in such fields as emergency services, police, hunting and the military.
With its popular watches, Mondaine has combined utility and art into beauty accessible to everyone.




